What's New

King prawns with bite

New Breaded Wasabi King Prawn Bites from M&J Seafood make a tasty premium starter or lite bite, w... More

Features

New Union Jack-inspired logo reaffirms King Frost heritage



Young’s Foodservice
has unveiled a new logo for its King Frost fish cake brand which reflects its proud British heritage.


The new design features a bold colour scheme of red, blue and white inspired by the Union Jack, which is also included as the backdrop for the logo.

The rebrand coincides with Young’s Foodservice joining the Made in Britain organisation which allows King Frost to use the esteemed ‘Made in Britain’ marque on relevant products. 

Designed to help consumers quickly and easily recognise British-made products, the ‘Made in Britain’ marque is accredited to businesses that make and sell goods which have been manufactured or have undergone a final substantial change in Great Britain before going on the market. This provided the inspiration to include the ‘Proudly Made in Britain’ tag line on the new King Frost logo.

Speaking of the new King Frost logo, Adrian Greaves, foodservice director said: “We are very excited about the launch of the new King Frost logo as we feel it improves the brand’s identity, as well offering a more aesthetically pleasing and bold design. It also highlights our values as a company and our commitment to producing product in Britain. We are proud to support the British economy and environment but we also understand how this reflects positively from a customer point of view too.”

King Frost has over 50 years of experience in developing products specifically for fish friers.

Facts

COD IS KING

Cod is the most popular fish served in fish and chip shops, accounting for 61.5% of sales, followed by haddock at 25%

Archive

A fisherman’s friend

The Fisherman’s Kitchen in Southsea, Portsmouth, is helping drive change in the industry not just with its fresh take on fish and chips but also the growing emphasis it is placing on being a responsible business

MCS revises its Good Fish Guide

The Marine Conservation Society (MCS) has updated its online Good Fish Guide with certain types of pollack, lemon sole and queen scallop among those appearing on the green-rated Best Choice List

Make plans

With it looking inevitable that the price of frozen at sea fillets will rise this year, fish and chip shop operators could be well-placed to plan for the increases now

The American dream

Grosvenor Fish Bar in Norwich has struck the right balance, offering value for money, a warm welcome and a menu that satisfies both traditional fish and chip lovers and those looking for something different

Seafood Week 2018 date unveiled

This year’s Seafood Week will take place from 5th to 12th October, Seafish has announced today

Chippy creates edible fish and chips bouquet

A Cheltenham chippy has created a bouquet made entirely from fish and chips
<< Newer
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10
Older >>