Young’s Foodservice has unveiled a new logo for its King Frost fish cake brand which reflects its proud British heritage.
The new design features a bold colour scheme of red, blue and white inspired by the Union Jack, which is also included as the backdrop for the logo.
The rebrand coincides with Young’s Foodservice joining the Made in Britain organisation which allows King Frost to use the esteemed ‘Made in Britain’ marque on relevant products.
Designed to help consumers quickly and easily recognise British-made products, the ‘Made in Britain’ marque is accredited to businesses that make and sell goods which have been manufactured or have undergone a final substantial change in Great Britain before going on the market. This provided the inspiration to include the ‘Proudly Made in Britain’ tag line on the new King Frost logo.
Speaking of the new King Frost logo, Adrian Greaves, foodservice director said: “We are very excited about the launch of the new King Frost logo as we feel it improves the brand’s identity, as well offering a more aesthetically pleasing and bold design. It also highlights our values as a company and our commitment to producing product in Britain. We are proud to support the British economy and environment but we also understand how this reflects positively from a customer point of view too.”
King Frost has over 50 years of experience in developing products specifically for fish friers.