Seafish has announced the four fish and chip businesses it believes are leading the way in sustainability as it reveals the finalists in the Good Catch Award.
Frasers Fish and Chips in Penzance, Cornwall, Harbourside Fish and Chips in Plymouth, Devon, Olley’s Fish Experience in Herne Hill, London, and Penaluna’s Famous Fish & Chips in Hirwaun, Rhondda Cynon Taf, have all made the final of the award sponsored by the MSC and the MCS.
The award, part on the 2019 National Fish and Chip Awards, is strongly focused on the policies and procedures in place that ensure the responsible sourcing of fish and shellfish.
Finalists were also judged on how well they inform their customers about the sustainable credentials of their menu, including the journey of fish from net to plate. In addition, shops were appraised on how they promote best practice in sustainability to their industry colleagues, including how they plan to tackle issues facing the responsible sourcing of seafood.
There will be a final round of in-depth assessments made by industry judges to review both the front and back of house operational aspects of shops, including assessing their customer service and quality of the fish and chips on offer. This will determine the overall national winner who will be announced at the awards ceremony in January.
Marcus Coleman, chief executive at Seafish, commented: “These four businesses live and breathe sustainability, a crucial element of not just fish and chips but the wider seafood industry. We’ve found consumer interest in provenance to be higher than ever, so the question of where and how seafood has been sourced cannot be overlooked.
“A real commitment to the responsible and sustainable sourcing of produce is critical to futureproofing what is one of the nation’s best-loved dishes, and therefore the longevity of our industry as a whole. These finalists have proven their passion for both responsible and sustainable sourcing practices within their own businesses, but also to lead the conversation amongst their industry peers.”
Rajina Gurung, seafood sustainability advocate of MCS, said: “We are delighted to see another strong set of applicants for the 2019 Good Catch Award and it has been extremely tough to determine the shortlist. It’s really inspiring to see fish and chip businesses increasingly committing to sourcing their seafood responsibly and proving their sustainable credentials by offering customers 100% traceable fish that is MSC-certified sustainable.
Loren Hiller, UK & Ireland commercial officer of MSC, added: “Many congratulations to the finalists this year – customers visiting these chippies will be pleased to see the huge commitment they’ve made to ensure there’s fish for future generations. Long live fish and chips!”