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Nick Miller calls for shops to join Millers on its journey as the newly crowned winners of Fish & Chip Shop of the Year 2018

When we think back to the chilly morning we left for the National Fish & Chip Awards from Haxby, it’s hard to describe how we were feeling as a family. From the moment that our names were called out as the winners of the Fish & Chip Shop of the Year Award we were absolutely overwhelmed and, quite honestly, we still are!

From the messages of congratulations from our industry friends and regular customers, to a flurry of national media coverage, to new customers travelling hundreds of miles to visit us, the last few weeks have been such a whirlwind. There are so many people to thank who have helped and encouraged us on our journey to the 2018 awards, but we think that the best way we can show our gratitude is by doing our industry proud as ambassadors and delivering on the promises that we made to the judges, our customers and to ourselves.

The Millers of today is a very different shop than it was a few years ago, and there is no reason why more shops can’t also transform the way they run, and realise their biggest ambitions, too. It is our aim to roll up our sleeves and make sure that we work tirelessly to encourage more shops to see their potential and to begin their journey to the awards.

One of our biggest priorities is making sure that we spread the word about the awards and the fantastic work we all, as shops and wider industry, put in to keep pushing ourselves and to build a strong future.

As in previous years, the awards ceremony was incredible - not least as so many previous winners came back to mark their 30th year. It was so inspiring to hear about the great work being delivered by shops the length and breadth of the country, and that’s the story we want to play our part in telling.

We are absolutely honoured to join those previous winners in holding this prestigious title. As many of them have noted in their columns for this magazine, quality and consistency are at the heart of delivering the highest standards in both product and service. We believe it’s our job to not only continue to uphold these standards in our own shop, but to support others in doing so, and make sure that consumers here and overseas are left in no doubt that our industry is one to be proud of.

One of the key ways we intend to achieve this is by continuing to use video content and the power of social media as a key platform to reach a bigger audience than ever before throughout this year and beyond.

We have already been approached by documentary makers in Germany and Japan, so it’s looking like there’s going to be a lot going on for us to film! We would love for you to join us on our adventures throughout the year on our Millers YouTube channel and we promise that we’ll keep you posted every step of the way.


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