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Features

Brakes opens centre for innovation



Brakes has opened a fully equipped innovation centre in Reading, Berkshire, where customers can meet, taste and innovate.


The 1000m² facility includes an innovation kitchen where a team of 13 chefs is on hand to help train, develop and support customers, providing access to ideas and solutions on an individual basis. The team is backed up with audio-visual support and the use of six fully-equipped training bays that will be employed to train and advance chefs across the country.

“This new facility has been designed very much with our customers in mind and our team of chefs has been involved at every stage to ensure this facility works for us and them,” explains Brakes’ food marketing manager, Becky Hover. “The innovation centre is a fantastic space where we can work together to help train, develop and support caterers and their food business through a more tailor-made and relevant approach. We are sure it will have a bright future.”

Facts

WHOLESALER v CASH & CARRY

In 2011 cash & carries accounted for 42% of the wholesale market (£11.3 billion). Delivered grocery represented 34% (£8.8 billion) and delivered foodservice 24% (£6.4 billion)

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