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© 2019 by Serena Pybus. www.frymagazine.com

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30 Minutes With...

...Richard Bradshaw, head of operations at online food ordering website FOODit

(pictured above, far right)



What do you think a modern fish and chip shop will look like in 20 years time?

What makes fish and chip shops really special compared with other cuisine is its heritage and British culture. In the future, I think there will be an even greater focus on tradition. We’ll see lots of tiles and Union Jacks, aquatic themes, newspapers etc. To continue thriving, there will also be more diversity on menus – so instead of just fish and chips, we'll start to see fish and chicken shops, too.

The way we order food will also be different – all diners will expect to be able to order online or via voice-recognition devices. Packaging manufacturers will keep innovating to make fish and chips an equally enjoyable takeaway and delivery option.


How did you get into the industry?

I was previously a caterer – I worked as a kitchen porter when I was 16. After years of hard work, I worked my way up to being a manager and moved front of house, managing a café in London. The founder of FOODit poached me when I was working in the café. He was a regular customer and I made him coffee every day! We got chatting and he sensed my passion for food and tech, and offered me the job. 


If you could change jobs with anyone else for the day who would it be?

I grew up being obsessed with celebrity chef Anthony Bourdain – he is one of the most influential chefs in the world. It would be a great learning experience to know what it’s like to be in the shoes of someone so busy and successful.


What’s your favourite film?

39 Steps by Alfred Hitchcock – it has a minimal cast and budget, but every single scene is totally captivating.


What was the first music single you bought?

Wonderwall by Oasis in 1995 - apparently the song is about an imaginary friend who is going to come and save us from ourselves.


What did you want to be as a child?

I wanted to be a food travel writer because it meant I could explore the world, eat amazing food, discover lots of awesome stuff and write about it.


If you could have anyone join your team who would it be?

Steve Jobs – he is the world’s greatest corporate storyteller, his talks get thousands of hits on YouTube and he influences the world’s top leaders. If we had him on our sales team, no one would ever say no!


What’s your favourite food?

It has to be bread. Every culture has its own unique amazing bread. Where ever you are in the world you should always try the local bread – it’s tells you a lot about the culture and traditions. Olive bread is my favourite.


If you could meet anyone in the world, dead or alive, who would it be and what would you ask them?

Leonardo De Vinci and I would ask him where he got his inspiration from. He was so ahead of his time – he was sketching helicopters in 1505! It would be great to know where he got his inspiration from and bring it into FOODit.


If you were Prime Minister for a day what’s the first thing you would do?

I would do more to enforce sustainability laws around food farming.


If you could go back in time what year would you choose?

I would love to be the first person to invent fish and chips – and do it way before 1863 so that our ancestors could enjoy what we have now.


Do you have any hobbies?

I enjoy reading, travelling and going to the gym. I also enjoy cooking – when I’m at home I enjoy cooking up South Italian pasta recipes.


What question would you like to ask our next “30 minutes with”?

There are no desert island questions! I’d ask what cooking utensils would you take with you if you were stranded alone on an island.

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