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Amity wins Small Business Award for e-commerce growth


Amity Fish Company has been named Digital/E-commerce Business of the Year at the Scotland FSB (Federation of Small Businesses) Small Business Awards.


The Peterhead seafood supplier was recognised for the high level of growth the e-commerce side of the business has generated in the two years since it launched in response to Covid.


The national lockdown saw 90% of its business disappear as the hospitality sector closed overnight. Faced with shuttering up to ride out the storm or changing direction, it made the decision very quickly to pivot the business and start supplying homes across the UK. Expecting this service to last a couple of months, it’s now an extremely successful online business selling directly to the public and businesses across the UK.

Amity managing director Jimmy Buchan was presented with the award at a ceremony at Edinburgh’s Waldorf Astoria where he said: “We just landed a big catch!”


“This is the result of a dedicated and hard-working team working together. We are thrilled to be shortlisted, never mind winners.”


Amity had also been shortlisted for Micro Business of the Year.


Following the win, Amity will now receive a nomination and invite to the National FSB Awards, held in Glasgow in May.


The award follows a successful 2021 for the seafood supplier, following a Great Taste Star award for its exclusive Panko Single Wholetail Scampi and attention from both HRH Duke of Rothesay and COP 26 for Amity’s efforts in sourcing sustainable seafood for homes and businesses across the UK.