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Anstruther Fish Bar named MSC Foodservice champion

Anstruther Fish Bar in Fife, Scotland, has won the title of UK Foodservice Champion of the Year at the MSC annual awards ceremony.

The fish and chip shop, which became the world’s first MSC certified chippy in 2009, was honoured for being a trailblazer in the UK with many restaurants going on to follow in their footsteps. The business celebrated 12 years of serving sustainable seafood after being recertified in March this year.

The MSC UK annual awards, now in their 8th year, were streamed for a  second-year running from the National Marine Aquarium, Plymouth on earlier today.

Commenting on their win, Alison Smith, from Anstruther Fish Bar, said: “It’s a real honour to be recognised for our ongoing commitment to ensuring fish and chips for future generations. We will continue to put sustainability at the heart of our business.”

Describing Anstruther as “well-deserved winners”, Loren Hiller, MSC UK & Ireland commercial manager, added her congratulations, saying: “MSC certified fish and chip shops play a vital role in educating their customers and in ensuring every Fish Friday is a sustainable one. Anstruther are fantastic representatives, not just for the industry, but consumers too. By using the blue MSC ecolabel on their menu, they are not only helping customers identify sustainable fish and seafood, but also recognising and rewarding efforts made by fishermen to ensure our oceans remain healthy. Congratulations!”

A total of 16 awards were presented, with UK Foodservice Wholesaler of the Year  going to Brakes  and M&J , UK Fresh Fish Foodservice Supplier of the Year awarded to Direct Seafoods, and Cornish Hake  being named UK Ocean Hero  .

Fittingly, the winners’ awards were made using recycled fishing nets from  the MSC certified hake fishery in Cornwall .


The  full list of award  winners  for 2021:


MSC UK Fish Counter of the Year  

Waitrose & Partners  


MSC UK Fisher of the Year

Tom Russell, Poole Harbour clam and cockle fishery  


MSC UK Foodservice Champion of the Year  

Anstruther Fish Bar  


MSC UK Foodservice Wholesaler of the Year  

Brakes and M&J  


MSC UK Fresh Fish Foodservice Supplier of the Year  

Direct Seafoods  


MSC UK Frozen Brand of the Year  

Birds Eye  

MSC UK Marketing Champion of the Year  



MSC UK Mid-size Store Retailer of the Year  



MSC UK Newcomer of the Year  

Ella’s Kitchen  


MSC UK Ocean Hero  

Cornish Hake  


MSC UK Pet Food Brand of the Year



MSC UK Product of the Year

Waitrose No1 Yellowfin Tuna  


MSC UK Retail Supplier of the Year  

New England Seafood International  

MSC UK Social Media Hero of the Year



MSC UK Supermarket of the Year  



*Guest Award Category*  

ASC UK Retailer of the Year  


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