April’s delivery and takeaway sales up fourfold on pre-Covid levels
Leading restaurant and pub groups recorded a fourfold increase in delivery and takeaway sales in April from pre-COVID-19 levels, CGA’s latest Hospitality at Home Tracker reveals.
The data reveals that combined delivery and takeaway sales were 345% higher than in April 2019, when the sector was fully open for eating out.
Sales grew by 11% from March 2021, despite the reopening of restaurants, pubs and bars for outside service in England from mid-April. Month-on-month growth in takeaway sales was notably higher than in deliveries.
The figures suggest that deliveries, takeaways and at-home meal kits, which have all soared in popularity during the lockdowns of the last 14 months, are likely to remain a major part of consumers’ habits well beyond the full reopening of hospitality.
Karl Chessell, CGA’s business unit director – hospitality operators and food, EMEA, comments: “Surging delivery and takeaway sales have been a major side-effect of Covid-19 lockdowns and a lifeline for many operators in the first few months of 2021.
“As restaurants, pubs and bars reopen, the way consumers balance ordering in and eating out will be a major dynamic in sales and marketing strategies and a significant factor in profit margins.”