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Business-to-consumer service drives growth for JJ Foodservice

JJ Foodservice has reported sales of £225 million for the year ending December 2020, an increase of 1.3% compared with the previous year.

Despite Covid, the wholesaler said that quick thinking and a successful business-to-consumer service have helped to recoup sales.

“Restaurants, cafes and pubs account for the majority of our sales,” said chief product officer, Sezer Ozkul. “We lost that, overnight.”

Within eight hours of the Government announcing the first lockdown in March 2020, JJ had set up a fully operational direct-to-consumer offer..

It promoted ‘chef quality ingredients at home’ and ‘bulk savings’, dropped the minimum order from £125 to £79 and introduced smaller vehicles to help drivers navigate residential streets.

While rolling out its home service, JJ continued to support restaurants and pubs offering a takeaway or delivery service.

Sezer adds: “While the rest of the industry was in serious decline, we kept going. It’s a tremendous achievement for our team.”

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