Chef and restaurateur Cyrus Todiwala will help promote sustainable seafood as an Ocean Ambassador for the Marine Conservation Society (MCS).
A highly respected restaurateur and sustainability campaigner, Cyrus is chef patron of Café Spice Namaste in the City of London, as well as Mr Todiwala’s Kitchen at the Hilton, London Heathrow Airport, Terminal 5, and at the just opened Lincoln Plaza, London.
He is also known as one half of the BBC2 series ‘The Incredible Spice Men’ and appears regularly on BBC Saturday Kitchen and the BBC Food Programme. Cyrus has been no stranger to MCS, or seafood, since he unveiled a one-off menu based on British seasonal and sustainable seafood at an event to help raise funds for the charity.
Cyrus is the first chef to be appointed as an Ocean Ambassador and was selected because of his knowledge of fish, from catching to cooking, and his reputation as a restaurateur. Other Ambassadors include Dragon Den’s Deborah Meaden, TV naturalist Chris Packham and Olympic swimming medalist Sharron Davies.
Keen to start spreading the word about sustainable sources of seafood, Cyrus says: “In the UK, like in several countries, people get addicted to certain kinds of fish only and will not deviate to trying other equally great fish. This puts serious pressures on certain species. It’s one reason why we must, as an island nation, support our fisher-folk and also ensure that we take precautions to leave a good legacy behind with an abundance of fish for an ever-increasing fish loving population. Therefore, practicing sustainability is the key and the more we are conscious the better it is for everyone.”