The value of the chicken restaurant market is expected to surge by 5% in 2019, with sales of just over £2.3 billion, according to latest research from Mintel.
And it’s well-off Brits that are fuelling sales, with the number of affluent consumers visiting chicken outlets up from 40% in 2018 to 45% in 2019.
Of those describing their financial situation as ‘OK’, 47% have visited a chicken shop in 2019, up from 41% a year earlier. However, the number of Brits visiting chicken shops who describe their financial situation as ‘challenging’ dropped from 45% in 2018 to 42% in 2019.
Reasons cited for growth include an improvement in the animal welfare of chickens, more ‘exotic’ offerings, such as Korean fried chicken, an increase in boneless chicken and bite-sized snacks which are great for on-the-go consumption, as well as the rise in outlets offering delivery.
According to Mintel, almost four in ten (37%) consumers are ordering more food for home delivery from burger and chicken outlets/restaurants than they did a year ago, up from 25% in 2018.
The research also shows the value of operating responsibly, with almost half (48%) of burger and chicken users saying they would pay more to eat at a plastic-free burger/chicken outlet, rising to 65% of 25-34 year olds.