Retail brand Colman’s has launched a range of takeaway-inspired sachets to help consumers recreate their own 'fake-away' at home.
Called Big Night In, the range of stir-in seasonings is said to take inspiration from the nation’s fastest growing takeaway meals and includes six flavours: Doner Kebab, Chicken Kebab, Chicken Nuggets, Ultimate Burger, Sweet & Sour Chicken and Chicken Curry.
The launch follows a rise in home cooking. According to Unilever, 500 million more meals would be consumed indoors every week in 2021, following an increase in home cooking last year that saw 72% of meals cooked at home, compared with 60% before the pandemic.
Unilever UK&I foods marketing manager Fikerte Woldegiorgis said many shoppers were looking for creative ideas to break the monotony, and food played a central role in this.
She adds: “As shoppers increasingly feel the challenges of the current climate, there is demand for options that are both flavourful and affordable."