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Colman’s launches takeaway-inspired at home sachets

Retail brand Colman’s has launched a range of takeaway-inspired sachets to help consumers recreate their own 'fake-away' at home.

Called Big Night In, the range of stir-in seasonings is said to take inspiration from the nation’s fastest growing takeaway meals and includes six flavours: Doner Kebab, Chicken Kebab, Chicken Nuggets, Ultimate Burger, Sweet & Sour Chicken and Chicken Curry.

The launch follows a rise in home cooking. According to Unilever, 500 million more meals would be consumed indoors every week in 2021, following an increase in home cooking last year that saw 72% of meals cooked at home, compared with 60% before the pandemic.

Unilever UK&I foods marketing manager Fikerte Woldegiorgis said many shoppers were looking for creative ideas to break the monotony, and food played a central role in this.

She adds: “As shoppers increasingly feel the challenges of the current climate, there is demand for options that are both flavourful and affordable."

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