Container concept Molly’s launches in Peterborough

A new fish and chip brand is debuting in Peterborough next week, the first of 50 planned across the country.

Molly’s Fish & Chips launches on Tuesday 28th May at Serpentine Green shopping centre in Hampton, when its converted shipping container opens in the 2,100 space car park outside the retail giant Tesco Extra. The unit will serve breakfasts from 7am and then fish and chips from 11.30 through to 9pm in the evening.

Fish and chips will cost £8 with kids meals priced at £3. The fish is frozen at sea cod and the chips are freshly chipped and peeled each day.

Serpentine Green includes 35 shops and cafes including food outlets Burger King, Costa Coffee, Sub Xpress and Tesco’s own onsite cafe.

The launch of Molly's is being supported by a giant billboard in the local area

Molly’s is owned by Peterborough-based mobile catering unit manufacturer Profry, which has converted the shipping container to include a five pan frying range. With plans to roll out the concept across the country, it is already in talks to open 50 units in the next two years all under the Molly’s brand and all located in high footfall areas.

Two more are already scheduled to open in the coming months, one due to be sited in three weeks and the other set to follow four weeks after.

One of the two owners heading up Molly’s is Profry director Paul Newbold, who comments: “We’ve been involved in fish and chips for over 30 years and we’ve taught and helped so many people that we thought it’s about time we did it ourselves.”

With the aim of creating a street food brand which is recognised across the country, Paul adds: “Street food is cool, it's low overheads and there are good margins to be had. Everyone is complaining that there’s no money left in fish and chips and we’re seeing more shops up for sale every week. It’s because the overheads are being driven up so high. We’re looking at a different concept where the overheads can be lower and you can make money.”

Each Molly’s unit that opens will create approximately 10 new job opportunities for managers, friers and counter assistants.

Commenting ahead of the launch next week, Paul adds: “The local support is absolutely fantastic. People are saying it’s a good opportunity to have a food option at the end of their shopping trip. People are also really pleased to see we are serving a breakfast offering.”

Profry has recently taken on a third factory in Peterborough to keep up with production.