Following a successful experiment reopening its Bedhampton store in Hampshire, Deep Blue is ready to open its six seaside sites, including Bournemouth, Brighton and Blackpool.
Bedhampton opened on 6th May for collection and delivery of online orders in a “controlled experiment”. The reopening was for limited hours, with a slightly reduced menu and followed new social distancing measures.
The feedback from the community has boosted the confidence of the CEO and founder James Low, who is announcing the reopening of a further six locations from this week.
He comments: “The Bedhampton reopening was a great success, with the customers and team members adapting to the new social distancing measures extremely well.
“We are keen to replicate this success with our remaining estate and plan to begin with a further six locations this week. We have outlined a plan to have all locations open for collection and delivery by mid-June, but this remains fluid as the situation continues to evolve.
“We welcome the Prime Minister’s announcement on Sunday, informing people they can spend more time outside.”
As a result, Deep Blue is bringing forward the re-opening of all its seaside locations including South Parade Pier (Southsea), Bournemouth, Brighton, Eastbourne and Blackpool.
“After being stuck inside for so long, fish & chips on the beach with the family is bound to be a particularly attractive prospect!” James adds.
Deep Blue Restaurants, owner of the Deep Blue and Harry Ramsden’s brands, has introduced a phased approach to reopening, which focuses on prioritising stores which are able to offer delivery. Newmarket, Oxted, Reading, Southsea (Eastney Road), Thornbury and Woburn Sands will all reopen on Wednesday 13th May for collection and delivery of online orders.