top of page

"Dried not fried" fish and chips crisps launched in Iceland

A new Icelandic food venture has created what it describes is a “unique and healthy version of the world famous fish and chips meal”.

Bifröst Foods, founded by Runar Omarsson, a serial entrepreneur from Reykjavík, has launched a crisps version of the fast food staple, created from a mix of freshly “dried not fried” fish fillets and handmade potato chips.

Each 100g (3.5oz) bag includes 30g of dried fish from the sustainable fisheries of Iceland, and 70g of real potato chips. The snack is gluten free and contains 25g of protein per serving.

Marketed as a perfect, ready to eat “grab & go” meal, the crisps come in two flavours, salt and pepper, and salt and vinegar.

bottom of page