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Drive bumper Pukka Pie sales during winter football matches



Pukka Pies is encouraging fish and chip shops to take advantage of pie sales during key international football matches this winter.

According to the pie giant, winter and football are key drivers of pie sales so with the World Cup due to kick off in Qatar in a matter of weeks, this provides a unique opportunity for operators to bag bumper sales.


Pukka managing director Isaac Fisher has highlighted “an extraordinary sales opportunity not to be missed” to drive increased pies sales this year, commenting: “While we know our pies are enjoyed all year round, there is a particular preference for them during the colder months. In fact, pie sales increased +14% during autumn/winter last year. And when you also consider that during the international matches of summer 2021, sales spiked +25%, there is no better time to get prepped for a huge influx of customers.”


Fish and chip shops have always been Pukka’s heartland, which is why the pie brand is arming shop owners with the tools they need to make the most of this unique opportunity.


Isaac explains: “Firstly, offering a complete line-up of pies is vital, so that you have something for everyone. Utilise a combination of our classic recipes, alongside our pitch-side favourite Chicken Balti. You can expand appeal even further by stocking-up on our vegetarian and vegan-friendly pies.”


To further boost sales, fish and chip shops are encouraged to consider click & collect and home delivery services to give customers an easy way to order pie and chips pre-game, post-game or during halftime.


Isaac adds: “It’s also important to shout about the services you offer on social media, which can directly impact sales because of the enhanced visibility you’re driving of your shop.


“Finally, visit our foodservice website to download resources like our Social Media Toolkit and bespoke POS, which will help you to drive engagement and generate sales growth even further this winter.”

To stock Pukka Pies ahead of the World Cup kick-off on 20th November, call 0116 264 4000.


WIN £1,000 worth of pies

Pukka is offering fish and chip shops the opportunity to win £1,000 worth of pies every month in its free prize draw. To find out more and to enter, visit pukkapies.co.uk/win