Updated: Aug 29, 2019
Following its launch from a shipping container in London’s Trafalgar Square on St Patrick’s Day this year, Irish fish and chip brand Fryday has opened its first permanent site at a leisure complex in Castleford, West Yorkshire, with two more following by the end of the year.
The 955sqft restaurant is situated on the ground floor directly in the middle of the Xscape complex and is serving up a whole new flavour to Britain’s best loved takeaway by offering smoked fish alongside crinkle cut, skin-on chips and traditional Irish curry sauce. The restaurant and takeaway is open seven days a week from 10am until 11pm with gluten free options also available.
A second site, a flagship restaurant in the heart of Leeds city centre, is set to open in the autumn while a third is still under wraps but will follow the initial concept of a series of converted shipping containers and will be based in one of the UK’s top three shopping centres.
Fryday founder Andrew Daly hopes to roll out the concept across the UK and has appointed real estate business CBRE to identify further high footfall sites in shopping centres and high streets, with an emphasis on the North of England, in particular Newcastle, Liverpool and Manchester, as well as Glasgow.
Andrew, an experienced commercial director with a proven track record of taking start up businesses and developing them into global brands, has worked with the likes of Diageo, Mars and Bic and has also clocked up 15 years of expertise working with global retailers such as Walmart, Tesco, Sainsbury’s and Asda.
As the business expands, Andrew plans to add a mobile app and online ordering service, enabling customers to access a click and collect service or receive Fryday fish and chips to their door wherever they are based in the UK.
Andrew comments: “The concept of Fryday is to offer consumers the very best fish and chips that we can source on a consistent basis. We aim to deliver this through innovation both in menu and branded app experience, be it delivery or click & collect. Fryday is environmentally focused, shown in our commitment to 100% compostable packaging and the fact we do not use any single use plastic throughout the business.”