Friars Pride has purchased the business and assets of Kassero Edible Oils based in Bristol, bringing its total number of depots to seven.
The acquisition is an important milestone for Friars Pride as it grows its geographical reach to an area that stretches from the Midlands, South Yorkshire, Lincolnshire, the East of England, London, the South, the South East, the South West and South Wales. The move also strengthens the delivery area of The Q Partnership.
Kassero Edible Oils specialises in vegetable oils, stocking over 20 different types. In time, Friars Pride will be looking to expand the range of products delivered out of Bristol with new lines including frozen at sea fillets and a greater frozen range.
The team from Kassero, meanwhile, will join Friars Pride with managing director Duncan Ross ensuring the transition runs smoothly.
Friars Pride would like to reassure customers of Kassero Edible Oils that all familiar contact people and their contact details remain unchanged and that it intends to continue to service customer requirements exactly as before.
Bristol joins Friars Pride’s other depots in Peterborough, Nottingham, Norwich, Basildon, Poole and Plymouth and its sales office in Swindon.