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FriWite customers help Q Partnership plant 4000 trees


The Q Partnership has planted 4,137 trees thanks to customers buying FriWite 100% segregated sustainable palm oil throughout September.


The fish and chips wholesaler, which comprises Friars Pride, VA Whitley and Henry Colbeck, committed to planting 50 trees for every 100 boxes of FriWite sold in an effort to do its part in combating climate change and helping create a sustainable future.


With over 4,000 trees planted as a result of the campaign, over 900k tons of CO2 will now be extracted from the atmosphere over a ten-year period.


This is in addition to the benefit the trees will have in protecting against flooding and landslides as well as encouraging biodiversity by creating homes for hundreds of different species of insects, mammals, fungi, and plants.

A spokesperson for The Q Partnership said: “Thank you from everyone here at the Q Partnership for your help to plant trees with every purchase of FriWite this September and for your continued support as we strive to be a leading group for sustainability in our industry.”


Free posters are available to all customers that contributed to the #WeArePlantingTrees FriWite campaign. Any shop that has not yet received its poster should contact marketing@friarspride.com, marketing@vawhitley.com or marketing@henrycolbeck.com with their account number or shop postcode and one will be sent out.


FriWite is 100%, sustainable palm oil certified by the Roundtable on Sustainable Palm Oil.


Free point of sale, such as posters and digital assets, are also available for shops using FriWite to help communicate the message to customers that they are frying with 100% sustainable palm oil.