The Q Partnership is encouraging customers to swap their traditional green marrowfat peas for the more unusual yellow variety in support of Marie Curie.
The fish and chips wholesaler wants shops to go yellow and raise money for the charity’s Daffodil Appeal, which takes place in March next year and helps provide vital funds, allowing its nurses to care for people with a terminal illness.
Whole yellow peas cook up in exactly the same way as green peas but have a more earthy flavour. They taste their best with a little seasoning added, such as pepper or vinegar.
Tony Rogers, chairman at VA Whitley, is spearheading the campaign and explains: “Marrowfat peas are an important side dish for fish and chips and their beneficial nutritional content greatly enhances the health credentials of our iconic meal.
“Green ‘mushy peas’ are very popular in the north and we also enjoy the delicacy of black (maple) peas around Halloween and Bonfire Night. What we have never partaken of are yellow peas other than as ‘split’ peas in soups and casseroles.
“Getting involved with next year’s Daffodil Appeal provides our trade with a unique opportunity to present something different while supporting the work of Marie Curie. Shops interested could, for example, charge an extra 10p on a portion of yellow peas throughout March.”
Shops wishing to take part can obtain a point of sale poster and a box of daffodil pin badges for the nominal sum of £5 to cover postage and packing by e-mailing Victoria.Hardy@mariecurie.org.uk, while whole yellow peas are available from The Q-Partnership.
Friars Pride 01733 316400 www.friarspride.com
Henry Colbeck 0191 482 4242 www.colbecks.co.uk
VA Whitley 01706 364211 www.vawhitley.co.uk