Golden Valley Foods celebrates 20 years of poultry products

Golden Valley Foods is celebrating the 20th anniversary of the launch of its popular range of poultry products.

Served by fast food operators across the UK, the brand has become well known for its high quality products and extensive range.

It originally launched in 2001 with one product - chicken Kievs – followed by chicken nuggets and chicken steaks a few months later. Today it includes nuggets, steaks, chunks, fillets, Kievs, burgers, wings and drumsticks, along with a number of gluten-free options.

Gordon Lauder, MD of frozen food distributor Central Foods, which exclusively supplies GVF products to the food service sector, comments: “Every item in the Golden Valley Foods poultry range has been sourced and produced to the highest specifications, so our customers can be fully reassured they will be offering only the best .

“We’re proud that the range has become one of the leading frozen poultry ranges for the fast food sector in the UK – and the most popular brand that we offer to our food service customers.”

Reflecting on the growth of the chicken market, Gordon adds: “Chicken remains the number one favourite meat in the UK.

“There are more than 3,500 chicken shops in the UK to cater for demand – with only three UK postcode districts without one apparently! Spend in chicken shops was £2.3bn in 2019, and the fact that chicken shops remained open during lockdown means the 2022 figure could actually be much higher than the £2.6bn spend predicted for 2022 back in 2017 by Mintel.

“The Golden Valley Foods range offers fast food operators a superb selection of different products for takeaway and delivery. We are delighted to be celebrating 20 years of Golden Valley Foods and look forward to continuing to serve our customers with these popular products.”

The Golden Valley Foods selection, which also includes halal options, is quick and easy to prepare straight from the freezer.