Holland’s Pies is renaming its iconic Meat Pie to the Lancashire Meat Pie in a bid to secure protected status for the pastry snack.
The move, which coincides with the start of British Pie Week, is the beginning of a process to formalise Lancashire’s pastry heritage under the Protected Food Name Scheme.
The scheme already covers products such as the Cornish pasty and Cumberland sausage, and Holland’s is hoping that the Lancashire Meat Pie can join the list. The pie, synonymous with the region, has been baked in Baxenden as far back as the 19th century and enjoyed by generations of people for just as long.
In addition to its history, Holland's believes the pie’s unique cooking method and ingredients set it apart from other pastry goods, making it an ideal candidate for protected status. Cooked in specially designed tins, as opposed to foil trays, this gives the pies their ‘fried bottom’ effect and ensures fillings stay inside the pies.
Holland’s is calling on pie fans to support its application for protected status by signing a petition on Change.org.
Leanne Holcroft, brand manager at Holland’s Pies, comments: “We’re going through an uncertain time here in the UK, but one thing still stands – the nation’s love of pies!
“The Meat Pie is a unique product that’s undeniably synonymous with the region. It’s not only a part of our heritage here at Holland’s, but also the thousands of fantastic people across Lancashire. This is why we’re starting the process to protect it as a regional product and ensure that only proper Lancashire Meat Pies can be made in the region they were born and bred in.
“We’re unashamedly proud of the region, so could think of no better way to celebrate British Pie Week than by shining a light on Lancashire’s pie heritage and renaming one of its most famous pies to reflect that.”
To back Holland’s Pies’ application to obtain protected status for the Lancashire Meat Pie, visit its Facebook page (@HollandsPiesOfficial) or Twitter (@HollandsPies) and sign the petition: https://www.change.org/p/department-for-environment-food-rural-affairs-help-protect-the-lancashire-meat-pie