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Industry roundtable discusses the future of fish and chips



A cross-section of the fish and chip industry came together last month at a round table, ‘The Future of Fish & Chips’, hosted by the Norwegian Seafood Council and the National Federation of Fish Friers.

Held at the Wetherby Whaler in Guiseley, Leeds, sessions explored the current issues facing the industry and what the future may look like for fish and chips.


Horizon scanning insights delved into the challenges and opportunities posed by changing consumer habits, generational demands and other external factors contributing to an ever-evolving market, with delegates then discussing the action required to drive the industry forwards.


Key takeaways from the sessions included a need to:

  • Better understand shoppers’ demands, in order to deliver the right repertoire of choice in the future

  • Share best practice and take inspiration from others in the industry

  • Create collaborative marketing materials to suit varying operators

  • Explore in more detail changing consumer habits, and adapt new and existing dishes to reflect this

  • Celebrate the incredible community-driven activity happening across the industry

  • Regularly bring together stakeholders from across the industry

Victoria Braathen, UK director for the Norwegian Seafood Council, commented: “Bringing together industry members to discuss not only sustainable seafood, but sustainable business too, is more pertinent than ever as we navigate through a challenging time in British industry.


"The Norwegian seafood industry is proud of its longstanding relationship in supplying the UK with sustainable cod and haddock; being a part of the dialogue for the future of fish and chips is important. It was clear from the comments in the room that everyone was focused on futureproofing the industry and what they could do to make a difference. There was also a welcome desire to celebrate the incredible community that has crafted the fish and chip industry that we know today.”

Andrew Crook, president of the NFFF, added: “In such turbulent times it is so important that we pull together as a sector to tackle the challenges ahead and protect and promote the iconic fish and chip sector. Thanks to everyone who gave up their time to attend and make it such a productive day.”

Caroline Murphey, vice president of the NFFF and owner of the Wetherby Whaler, continued: “We were honoured to host the roundtable at the Wetherby Whaler Guiseley, the spiritual home of Harry Ramsden’s fish and chips. It was an insightful day with the good and great of our fantastic Industry. An excellent opportunity to network and discuss the promising future of fish and chips.“

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