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Invisible Chips hope to help industry recover

Restaurants, pubs and bars across the UK are being encouraged to add Invisible Chips to their menus to help hospitality operators whose livelihoods are disappearing due to coronavirus.

The chips are marketed as being “0% fat and 100% charity” and come in original invisible at £3, skin-on for £4, dirty at £5 and £10 for a sharing portion. Customers can also opt for invisible condiments including ketchup, curry sauce and salt and vinegar for an additional £1.50.

The chips can also be added to online ordering menus and delivered by an invisible drone for a further £2.50 donation.

The initiative, first taken up by brewer and pub chain BrewDog, sees every penny donated going to Hospitality Action, which is committed to getting the industry back on its feet.

Calling other operators to start stocking the chips too, the website says: “By encouraging your customers to buy a portion of Invisible Chips, you'll be helping the most vulnerable in our industry impacted by the Covid-19 pandemic.

“Invisible chips take up no freezer space, there’s no prep time and no cooking appliances are needed, whatsoever.

“And best of all, they are 0% fat. 100% charity.”

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