JJ Foodservice is investing in new online features as well as staff training in a bid to ramp up its customer service levels.
JJ customers will soon be able to 'Live Chat' directly with customer services from the JJ website or app.
New roles focusing on digital customer care will support the new Live Chat feature.
Meanwhile, payments are about to get easier with the introduction of Apple and Google Pay.
Baris Kacar, chief sales officer for JJ, comments: “We’re obsessed with finding new ways to improve the customer experience. From how we communicate to how quickly shoppers can check-out.”
Recognising that great technology needs the best people behind it, JJ is also investing in staff training, with Baris adding: “We already have a fantastic team. Now we’re on track to kick off the new year with our best service yet.”