JJ launches UK fish & chips staycation guide

JJ Foodservice has published a ‘Fish and Chips Staycation Guide’ to help Brits combine their UK holiday with the nation’s favourite takeaway.

The Staycation Guide features 30 fish and chip shops from all over the UK all located near outstanding views and popular tourist attractions. It comes as more than 23 million British people will reportedly holiday in the UK this year, bringing £31 billion to the economy.

Highlights include the quirky Beach Buoys based on Margate seafront, which serves cockle popcorn and is close to Margate Caves, as well as The Chip Shed based in Bourton-on-the-Water, which offers charming village scenery in the heart of the Cotswolds, regularly voted one of the prettiest villages in England.

For those that enjoy incredible views with their battered cod, Hay Takeaway is situated on the edge of the Black Mountains in Hay-on-Wye, Wales. And for ramblers, The Real Food Café, based in Loch Lomond and Trossachs National Park in Scotland, is said to boast some of the most stunning scenery in the world.

Sarah Heward, co-owner of The Real Food Café, said: “There are so many fantastic fish and chip shops in the UK. As we come out of the pandemic, it is crucial to support these businesses, many of which are family-owned and rely entirely on tourism.”

All UK fish and chip shops were invited to be involved in the Staycation Guide, with 30 being picked by an independent panel of judges based on the Food Hygiene Ratings (minimum 4 out of 5), quality of customer reviews (Google, Trip Advisor and Trust Pilot) and their proximity to attractive tourist locations.

Commenting on the guide, JJ’s marketing manager Omar El-Haj said “We want to make it easy for people to find the best places to visit while enjoying traditional British fish and chips.

“From beautiful bays and harbours to historic monuments and museums – we’ve located a chippy nearby!”

The guide is available to download at http://go.jjfoodservice.com/Staycation. Printed copies will also be made available for the shops featured in the guide.