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JJ reports post-pandemic peak in sales 



JJ Foodservice has reported record sales as the eating out market picks up and home consumers continue to shop in bulk.

For four weeks in August 2020, total sales at JJ increased by 9.27% compared with the same period, the previous year.

JJ picked up thousands of new customers after launching a business-to-consumer service at the start of the pandemic.   

“We reacted immediately to the lockdown with the launch of our Next Day Home delivery service," said Mushtaque Ahmed, chief operating officer for JJ.  

Smaller pack sizes were launched to help households to reduce waste and a Same Day Delivery service was offered in selected parts of London.   

“We placed quantity limits on essential items like toilet rolls and handwash, to allow more customers to buy and reduce panic buying,” said Mushtaque.   

JJ says many of the shoppers it picked up during lockdown have stayed loyal after realising the benefits of bulk buying.  However, Mushtaque says the business did not profiteer, adding: “By not increasing our prices we have built trust with customers and many have continued to shop with us.”   

Meanwhile, new restaurant customers have also increased, according to Mushtaque, who comments: “We have worked hard over the past five months to maintain a robust and reliable supply chain.” 

He also believes the Government’s Eat Out to Help Out initiative has helped to restore consumer confidence in dining out, but says it’s the hard work of the hospitality sector that’s helping to keep people out. 

“Attractive takeaway offers and new click and collect services – these are just some of the ways restaurants are adapting to the new normal,” he said. 

“We are by no means out of the woods but to get this far under unprecedented circumstances is a great achievement.  

“We would like to thank our customers and team for their dedication, hard work and loyalty.”  

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