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JJ plans push into retail and higher-end restaurants and pubs


JJ Foodservice has announced plans to double its retail range and target higher-end restaurants and pubs in 2022.


Speaking at the company's first supplier conference, JJ COO Mushtaque Ahmed said that the blurring of lines between foodservice and the consumer will see a more “business to customer” approach in the future.


“Whether you are a restaurateur or a home consumer we want to provide the best quality products and service, and our suppliers are key to making this happen,” he said.


Chief product officer Sezer Ozkul revealed plans to grow the business by expanding the home retail range and moving into higher end restaurants and pubs.


“JJ Home is a popular part of our business with great growth opportunities – we have ambitions to increase the range from 500 products to 1,000 by the first half of 2022,” he said.


On the foodservice side, JJ’s plans a bigger push in to high-quality hotels, restaurants, and pubs.


“Despite the challenges from Covid and Brexit, we maintained impressive service levels of 98% throughout the year,” said Sezer.


“This helped to attract new higher-end food outlets to our business. With the right products and people, it is an area we believe we can increase our service to."


Chief technology officer Mick Dudley went on to reveal that 75% of customers now order online via a mobile device and 53% are using an iPhone.


“This is a great demonstration of the value our customers give to quality and service,” he said.


The business says it is well on track to exceed record sales of £250million for the year ending 31st March 2022 and plans new branches, storage expansion and improved service for customers.