National wholesaler JJ Food Service has opened its Enfield branch to the public following a £40,000 investment into a Promotions Canopy to highlight deals that are relevant to households.
The 18-metre long glass canopy, situated outside of the meat and poultry counter, is designed to draw attention to regular weekly promotions. These are also featured on giant billboards outside the branch to boost visibility with passing traffic.
Group general manager of JJ Food Service Terry Larkin said: “We’ve noticed a growing number of consumers shopping with us because our prices compare favourably with the supermarkets. We’ve responded by making our best promotions more visible to customers that visit the branch.
“With food prices on the up, consumers are looking for better deals. We can offer great savings on key household items like fresh fruits and vegetables, cleaning products, toilet roll and soft drinks.”
There is no membership fee, the branch is open seven days a week and customers can order online for same-day collection.
Products on offer this week include: fresh watermelon from £9.89 for four melons; Danone Hayat Mineral water, from 99p for 12x500ml; Vine tomatoes, Class 1 from £2.89 for 5kg; GB Sprite or Coca Cola, from £5.99 / 24x330ml and Domestos Original Bleach from £3.99 for five litres.