Just Eat is now offering gift cards in partnership with electronic payment and prepaid solutions provider epay.
Customers will be able to purchase both physical and digital gift cards, initially through the Just Eat website. The cards will then be rolled out across major UK retailers over the next 12 months, with denominations of £15, £20, £25, £30, £40 and £50.
The UK is the first of Just Eat's markets to offer the gift card proposition with epay.
Gift cards are a high-value and growing market, with more than 7 in 10 consumers in the UK having purchased at least one gift card in the past three years.
The category has proved to be particularly popular with younger consumers with 44% of 18-34 year olds buying at least one every other month. They are also a powerful customer acquisition channel. Just Eat's trials show that customers who have tried the brand for the first time as a result of having received a gift card then make repeat orders of a greater value.
Graham Corfield, Just Eat, said: "At Just Eat we love celebrating the joy people feel when their favourite food is delivered to their door.We are always looking for ways to spread that joy to more people, and the launch of our digital and physical gift cards will do exactly