Just Eat partners with Asda to launch grocery partnership

Just Eat customers can order groceries at the same time as their takeaways after partnering with retail giant Asda.

It's the platform’s first tie up with a major UK supermarket as it plans to expand its grocery offer.

From January 2022, customers in five initial locations across the UK will be able to purchase up to 1,000 items from Asda via Just Eat’s platform seven days a week.

The locations will be confirmed early in the New Year, and Just Eat anticipates to grow the partnership in 2022.

Just Eat already works with Asda's cafe operation, delivering pizzas and meal deals from Asda Kitchen, the in-store diner across 42 locations nationwide.

Andrew Kenny, managing director UK at Just Eat, said: “We live in an on-demand world, and as the UK’s largest food delivery aggregator, we want to ensure we are getting our customers the food they want, when they want it. Our tie up with Asda means we can help people access everything from store cupboard essentials to fresh groceries in a matter of minutes. It’s a really exciting development and we look forward to working with Asda on what I'm sure will be a popular addition for our customers."

Simon Gregg, vice president of online grocery at Asda commented: “We’re always looking for new ways to offer customers more choice and extend the number of delivery options available, to help them conveniently shop for their favourite Asda products. Through working with Just Eat we’re able to give customers in new locations the opportunity to select from a broad range of grocery items for speedy delivery to the doorstep. The trial will also see Asda become more accessible to a wider customer base through Just Eats’ significant presence in the on-demand food delivery space.”

Just Eat already supports nearly 10,000 grocery and convenience stores on its platforms globally, including partnerships with brands such as Spar, Shell and 7-Eleven.