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KFE appoints north area sales manager

Simon Parsonson (third from right) returns to KFE as north area sales manager

Range manufacturer KFE has expanded its sales team with the appointment of Simon Parsonson as north area sales manager.

Simon, who is celebrating his 20th year in the fish and chip industry, returns to KFE having previously worked within the company’s engineering team. He is very excited about this new phase in his career where he’ll be supporting customers in their journey, from choosing their range, right through to installation and beyond.

Tanya Henderson, KFE sales manager, comments: “We are delighted to announce that Simon has rejoined the company in the position as north area sales manager. He will join an experienced sales team and the expansion enables us to spend more time supporting our existing customers. Our after sales service is something we are very passionate about and we feel Simon’s knowledge and experience of the Kiremko frying equipment will help him make a big success in his new vocation.”

Simon joins MD Paul Williams, National Fish and Chip Shop of the Year winner Gordon Hillan, Tom Hughes, Tony Ropke and Nik Williams, who together represent an experienced sales team with over 150 years’ trade experience.

If Simon pops in to visit, his favourite treat is a fish barm cake simply served with salt and vinegar!

You can catch up with Simon and the rest of the sales team at KFE’s Open Day this Sunday, 17th February.

Free to attend, the Open Day gives visitors an opportunity to test fry on a Kiremko high efficiency range, watch live demonstrations and seminars by its award-winning trainers Gordon Hillan, Mark Petrou and Nigel Hodsgon, as well as meet industry representatives from the likes of Friars Pride, Kerry Foodservice, Middleton Foods and T.Quality.

To book a space, call 01778 380448 or email

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