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Krispies expands with order ahead only site

Under expansion plans, Krispies' current Exeter Road takeaway will become the brand's flagship site

Award-winning Exmouth takeaway Krispies is expanding with the launch of what is thought to be the UK’s first delivery and click and collect only fish and chip shop.

Owners Tim and Kelly Barnes have bought Frydays, an existing fish and chip takeaway on Pines Road, and plan to invest a total of £100,000 in the new venture, which they hope to have open by the end of November. 

The site, which is just two miles away from the Exeter Road shop, will not serve the public through its doors, but cater purely for the delivery and click and collect market. To ensure food quality is maintained, it will cover a radius of three miles from the shop, a move that could take the Krispies brand into neighbouring Exeter. 

Kelly comments: “We knew there was a market here for delivery and click and collect, it’s just the way the world is going. And for us, it’s a way to get into Exeter as well. It’s all about expansion, but in a way that suits Krispies. 

“When we did our shop refit in November, we always had plans that if we needed to expand we would do it in our current shop. So we would outsource the potato room to a separate site, a lock-up unit, for example, do all the prep there and put a range out the back for click and collect and delivery. Looking around at Exeter and Exmouth, lock-ups were pushing on £10,000 a year in rent, which was ridiculous. We wanted to keep costs down, so when Frydays came up at a really reasonable price it seemed too good an opportunity to miss. 

“We need to do a little bit more research, but we’re pretty sure we’ll be the UK's first-ever delivery and click and collect only fish and chip shop.”

With Krispies already taking a high volume of telephone orders - some of which are up to 70-100 portions each time - these will be now be handled by the Pines Road kitchen along with those placed via its website.

The new business, which will be called Krispies Click & Collect and Delivery, will offer the same menu as the Exeter Road takeaway but will only open evenings from Monday through to Thursday, extending to all day Friday, Saturday and Sunday.

Kelly adds: “We don’t feel that there is a massive delivery trade in Exmouth at lunchtime so we’re just going to open in the evenings during the week. Apart from that, it’s going to be an exact replica of what we have at Exeter Road but for delivery and click and collect. So it will be the same range, fish, potatoes, batter etc.”

Krispies will be employing its own delivery drivers with Kelly adding: “It’s been a big decision, but we felt we wanted the drivers to represent Tim and I. So they will be in our uniforms, with our script, delivering the way we want them to.”

The new site will employ around 10 new staff, who will all be trained at the flagship store before moving over. 

The growth also means further opportunities for the existing Krispies staff who will have the chance to undertake shifts at the new business. Kelly adds: “For us, it’s about creating multi-skilled staff. We don’t want them stuck in the busy takeaway all the time, we want them to experience all aspects of our business and that includes knowing what Krispies delivery is about too.”

According to the MCA Foodservice Delivery Report 2018, food delivery was worth £8.1 billion in 2018 – up +13.4% year-on-year – and contributed to 8% of the foodservice market.

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