As more restaurants call for an extension to the Eat Out To Help Out (EOTHO) scheme, one London chippy has taken the decision itself to continue the discount beyond August.
The Mayfair Chippy, just off of Oxford Street, will continue to offer half price meals, up to the value of £10, every Monday to Wednesday into September, and will be reimbursed by its landlord, Grosvenor Britain & Ireland, in the form of reduced rent.
The scheme has attracted over 85,000 participants with 64 million meals served in its first three weeks, supporting jobs in the hospitality industry and wider local economies.
The chippy sells cod and chips for £14.45 as well as oysters, crab and mussels and free scraps.
Amelia Bright, executive director of the London Estate, Grosvenor Britain & Ireland, comments: “EOTHO was a huge boost to the economy and gave people confidence in socialising again. But Central London is not yet back on its feet.
“We’re doing all we can to bring people back to the West End to enjoy its world class retail, beautiful architecture and fantastic restaurants. From Michelin starred meals to the local fish and chip shop, we have something for everyone.”
Central London’s economy has been much slower to recover than many other parts of the UK with restaurant transactions in mid-July 80% lower than in January. This is compared to many suburbs which had enjoyed a faster recovery and were seeing transactions at, or closer to, pre-pandemic levels.
Research on the impact of the scheme showed that of respondents dining out on the EOTHO scheme, 60% wouldn’t have done so had it not been for the discount.
Jamie Jones, operations director of the Mayfair Chippy, adds: “The Eat Out to Help Out scheme has had such a positive impact and has boosted food and beverage sales as planned. The West End is extremely quiet at present so we are so happy that Grosvenor will be continuing with their own version of the scheme to help restaurants, cafes and customers alike. Thank you Grosvenor for your continued support.”