McDonald’s is trialling a new “to-go” concept at a store in London.
The Fleet Street site has removed in-store seating to focus on takeaways in a bid to target city workers who want to grab something quick and go.
Orders are taken on touchscreen units which offer a pared-down menu of favourites including its Big Mac, nuggets and wraps.
The smaller site is accompanied by new branding, packaging and uniforms.
It is the latest innovation by McDonalds to reflect customer needs locally and follows a trial in seven locations in the South East to extend its breakfast hours from 10.30am to 11am. This proved so successful that McDonald’s is now expanding the trial to a further 120 restaurants in the same region over the summer.
The fast food chain recently posted a strong quarter of growth driven mainly by its new menu items, including its improved Bacon Roll and its Hot Cajun Chicken wrap, as well as its revamped side and main salad range, which alone has seen a 55% increase in sales year-on- year.
Paul Pomroy, CEO, McDonald’s UK&I, comments: “The retail sector has always been fast-moving; and today’s world is a challenging one due to a number of factors including more competition. Together with our franchisees we’ve invested in new technology and a more convenient experience including table service, McDelivery and our My McDonald’s app; our future relies on us becoming even bolder and evolving our business to reflect customer needs locally."