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Meat sales suffer as veganism grows

Sales of red meat in the UK fell by £185 million in 2019 while sales of meat-free alternatives rose by 18% to hit £405 million.

Pork sales were hit the hardest, falling 6.4%, while beef sales were down 4%. It comes as research carried out by Kantar and commissioned by charity Veganuary reveals more than 800,000 people cut back on eating animal products for at least a month last year, resulting in 3.6 million fewer animals being killed in the first six months of 2019.

This growth in plant-based eating is expected to grow with over 300,000 people already having signed up to this month’s Veganuary 2020 - a number which is rising at a rate of one person every three seconds, according to the charity.

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