The Marine Stewardship Council (MSC) today launches it first ever Sustainable Seafood Week designed to celebrate sustainable seafood and to urge consumers to choose dishes with the MSC blue fish ecolabel.
The awareness week follows a survey undertaken for the MSC by the independent insights consultancy Globescan, which showed eight in ten UK seafood consumers believe we need to protect fish for future generations, with 7 in 10 believing that in order to do this we need to consume fish and seafood from sustainable sources. Yet the majority (9 in 10) said that they need more information so they can avoid buying unsustainable products.
The charity will be working with major retailers, brands, restaurants and fish and chip shops to encourage consumers to look out for seafood products carrying the MSC blue fish tick ecolabel. Fish carrying the label are sourced from wild-catch fisheries which meet the highest international benchmarks for sustainability.
Loren Hiller, senior commercial officer at the Marine Stewardship Council, comments: "This Sustainable Seafood Week, we want to celebrate the hard work of sustainable fish and chip shops and thank them for their extraordinary efforts in getting back up and running after such a difficult time in the sector. Now more than ever, being aware where the seafood we eat comes from, and if it has been sustainably sourced, is a way that we can all show how much we care for our oceans and their future. The choices we make as consumers, and the fish we buy, have never been more important to ensuring we can keep the UK’s most iconic takeaway forever on our tables.”