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New point of sale exclusive to fish and chip trade

Holland’s Pies has launched new point of sale exclusively for fish and chip shops in the North West stocking the Holland’s Deep Fill Pies & Puddings range.

The new look point of sale ensures clearer ‘Deep Fill’ messaging, new imagery and the latest branding. Materials include A3 posters, A3 wipe on/off Today’s Special poster and pen, a vinyl window roundel and an open & closed sign.

Customers can order or download the new point of sale materials via its trade portal as well as access product images and other useful documents.

To help drive sales,  Leanne Holcroft, brand manager at Holland’s Pies, has the following advice to shops using the new point of sale: “Point of sale material is really important with any product, to ensure the brand and product is communicated effectively to the end customer. We would advise chippies to ensure pies and puds are clearly visible and look appealing in the pie warmer, and they display point of sale promoting both the brand and products at eye level or where the point of purchase is made. 

“The ‘Today’s Special’ posters can help promote a specific promotion to help drive sales in quieter periods or during key events such as National Pie Day & British Pie Week (5th – 11th March), and shop window roundels are also a useful tool to drive customers into your shop.”

The Deep Fill range was launched in January 2017 and has reported double digit growth. It includes five flavours – Cheese & Onion, Peppered Steak, Steak & Kidney, Potato & Meat and the latest addition, Steak & Kidney Pudding.

Shops can contact telesales on 01706 212122 or speak to their Holland’s Area Manager for more information.

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