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Online show on track



The first ever online show for the fish and chip and fast food sector took place last week, so how did it fare?


It was a huge leap we took this year in holding a virtual exhibition and creating an online space where suppliers and shops could interact, learn and socialise without having to leave the comfort of their four walls.


It’s fair to say, the Fish Frying & Fast Food Online Show received a mixed reaction from the offset and this was reflected in the visitor numbers. The show attracted 125 shops, however, these ranged from Bournemouth in the south to Whitby in the north, showing the benefit of a show that is accessible to everyone.


What’s also encouraging is that friers came on the site from 6am in the morning until 10.30pm at night and many more have visited the show since it closed to download content, watch videos and catch up on the seminar programmes.


The length of time visitors stayed for varied enormously with some remaining for just a few minutes and others coming backwards and forwards across the three days, some amounting up to 23 hours in total!


Visitors made use of all aspects of the show with areas such as the supplier stands, the Black Fryday Deals and the Networking Lounge all receiving their fair share of hits. Perhaps surprisingly for us, FRY TV - which featured short videos on everything from fish filleting to how to make mushy peas - was the most visited area, receiving three times the amount of views than Black Fryday deals, which highlights a clear demand for educational content over purely just discounts and special offers.


The Networking Lounge raised some very interesting points on topics as varied as training and social media, to delivery and EPOS systems. Mark Johnson from Johnson Reed Finance surprised visitors who learned of the potential to refinance the frying range as a way of raising funds, while Paul Goodgame of The Chesterford Group explained how delivery is proving popular with the younger customer and, with its number one seller still fish and chips, how it is successfully ‘hooking’ the younger generation onto our national dish.


From the analytics and the feedback, we can clearly see there were aspects of the Fish Frying & Fast Food Online Show that worked exceptionally well and others that we’ll be changing for next year. And we know the platform itself was very well received with everyone saying it was easy to use and navigate.


It’s certainly been an encouraging start and there’s clearly an appetite for a virtual show. So we’ll be back next year, delivering a bigger, better and much improved Fish Frying & Fast Food Online Show.


THE WEBSITE WILL REMAIN OPEN TO VISITORS UNTIL WEDNESDAY 10TH JULY. SIMPLY CLICK HERE TO REGISTER OR LOG BACK IN. ALL THE TRANSCRIPTS FROM THE SEMINARS ARE AVAILABLE TO DOWNLOAD FROM THE FRY MAGAZINE STAND.


WE WOULD LIKE TO EXTEND A HUGE THANK YOU TO ALL THE SUPPLIERS, SHOPS AND SEMINAR SPEAKERS THAT SUPPORTED THE SHOW THIS YEAR.



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© 2019 by Serena Pybus. www.frymagazine.com