Over half of 25-34 year olds admit to having never tried pizza
Updated: Mar 14
Over half (53%) of 25-34-year-olds and over a third (37%) of 18-24-year-olds have never tried pizza, according to new research into the eating habits of our generations. The data from recipe box provider Hello Fresh shows under 35s are more likely to have tried bao buns and burritos along with TikTok favourites like pasta chips and butter boards.
This contrasts with 92% of those aged 65+ who said that they have tried pizza. The older age ranges were more experimental with the likes of pizza, tacos, kebabs, hummus and instant noodles. It's not just what we eat that is changing, it's where we eat too. Almost half (48%) of Brits eat their evening meal on the sofa in front of the TV, and less than a third (29%) say they eat their evening meal around a table. Others suggested that they eat their dinner at work or at a computer desk. Busy millennials appear to be eating dinner on-the-go more often, with just shy of one in seven (13%) 25-34-year-olds saying that they eat their evening meal on their commute to or from work. Whereas, one in 20 Gen Zs admitted to eating their evening meal in bed.
When it comes to inspiration, more than two-fifths of Brits get their ideas from recipe books and TV / cooking programmes and over a third (35%) from family and friends. One in six (15%) Brits get inspiration from Facebook, and one in 10 (9%) from TikTok.
The data highlights that TikTok and Instagram play a greater role in inspiring meals and recipes for 18-24-year-olds, with just under a quarter saying they use the two apps for ideas.