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Pimp up your potatoes to win £1,000 with Lamb Weston



Want to win £1,000 by pimping up one of the nation’s favourite side dishes? Then enter Lamb Weston's brand new ChampionChips competition.


Lamb Weston is encouraging chippies to share their most exciting, innovative and out-of-the-box recipes that can be created using its range of fries, chips and potato shapes.


Friers simply submit a photo of their chip creations at www.champion-chips.co.uk along with the method for judging by a panel of industry experts on flavour and texture, visual intrigue, innovation and creativity, and commercial viability. Three winners will be selected from four sector categories, with first place from each receiving £1,000 cash, plus exclusive incentives from Lamb Weston.


In addition, there are four 2nd place prizes of £500 cash and four 3rd place prizes of £250 cash.


Peter Evans, Lamb Weston’s UK marketing manager, comments: “At Lamb Weston, we are constantly looking for new ways to innovate, and we’re always inspired to see what chefs can do with our products.


"We have launched this ChampionChips challenge to find the most inventive and exciting recipes that can be created using our fries, chips and potato shapes. Whether it’s topped and trending, deliciously dirty, a full-on flavour mashup, or even left-overs, the fries the limit!


"Diners’ appetite for innovation is higher than ever, so this is the perfect opportunity for chefs to get creative and push the boundaries of their potato offering.”


Shops that don’t currently use Lamb Weston products can request a free sample of their preferred chip* via the ChampionChips website.


The closing date for entries is Friday 5th August 2022.


*Any cut size may be requested from the products/ranges below:


• Stealth

• Connoisseur

• Private Reserve

• Dukes of Chippingdom

• Twisters

• Crisscuts

• Potato Dippers

• Potato Wedges