Push the boat out
Join the nation as it celebrates National Fish and Chip Day on Friday 7th June 2019
Friday 7th June will see people across the country celebrating their love of fish and chips as they come together on National Fish and Chip Day.
From fish and chip shops, pub chains, restaurants, retailers and hotels, to the fishermen and farmers who provide the sustainable and natural ingredients used to create it, the UK will be enjoying this iconic family favourite.
Last year’s event was hailed a phenomenal success and daily sales hit an all-time high for many fish and chip shops across the country as more people than ever enjoyed fish and chips.
Social media was awash with recipe suggestions for the perfect batter and single, double or even triple-cooked chips from celebrity chefs and members of the public alike. Mouthwatering photos were the order of the day as the #nationalfishandchipday hashtag started trending at 9am and stayed there all day! Quite simply, everyone was talking about fish and chips!
This year, to get the taste buds tingling, organiser NEODA is coordinating a series of roadshows across the country, which will have a different theme and will incorporate a branded marquee serving free fish and chips throughout the day. So, how can you get involved?
It really is very simple to get involved and it doesn’t have to be costly. You can do as much or as little as you are able to – but whatever you do, you will be part of a huge, nationwide celebration of the nation’s favourite dish! For example, why not:
• Visit www.nationalfishandchipday.com for downloadable posters to print and display, plus logos, social media headers, a press release template to circulate to your local press and an updated campaign toolkit packed full of ideas and hints and tips for getting the most from National Fish and Chip Day 2019.
• Run a competition in the build-up to the day in your shop and on social media streams.
• Drip-feed quirky fish and chip facts (all included in the campaign toolkit) on social media. For example, did you know that fish and chips weren’t rationed during WWII because it would be too detrimental to the morale of the nation to do so!
• Change your banner on your social media pages to an official National Fish and Chip Day one, which can be downloaded from the website and don’t forget to use hashtags #nationalfishandchipday
• Run an offer on the day, for example, a free side with every fish and chip meal, fish and chips for £5, or enter everyone who comes in on the day into a draw to win free fish and chips for a year!
• Offer a discount or special offer that can be redeemed after National Fish & Chip Day. This will encourage repeat custom, especially amongst new customers who may have visited for the first time.
• Decorate your shop with balloons or bunting to create a real buzz.
What are you waiting for? Come and join us in celebrating the nation’s favourite dish on National Fish and Chip Day 2019.
T-shirt up your team
National Fish & Chip Day branded t-shirts and caps are available in various sizes and come un-dated so can be used again and again. Order online now at www.nationalfishandchipday.org.uk
WHAT OTHERS ARE DOING...
- Eric’s Fish & Chips in Thornham, Norfolk, is putting on a special menu item - locally sourced crab - and giving customers the choice of having their chips cooked in either beef dripping or rapeseed oil. 50% of the proceeds from each special sold will go to The Fishermen’s Mission.
- Croft Street Fisheries in Farsley, Leeds, is looking to repeat last year’s special offer of fish and chips for just £4.00 with £1 being donated to the local community’s Christmas Lights fund.
- Fiddlers Elbow in Leintwardine, Shropshire, is following up last year’s success, which saw average spend increase by £3 per transaction and encouraged new customers to try the shop for the first time, by producing a custom SnapChat filter. Customers can take a snap in the shop and by posting it on the takeaway’s Facebook page they will be entered into a draw to win a free meal.
DID YOU KNOW?
National Fish & Chip Day reached 49,240,000 people through print and broadcast media in 2018, an increase of 7.23 million year on year.