Sarson’s is unveiling yet more support for its beloved chippy community in the shape of exclusive, completely free signage support kits that operators can use to urge customers to keep a safe distance while queuing for their food.
With much of the industry now returning to their fryers, Sarson’s has created 200 ‘Stay Safe with Sarson’s’ signage kits consisting of four posters and four floor vinyls. Each one features friendly messages aimed at keeping footfall flowing while reassuring customers that their server can add both salt and Sarson’s at point of sale.
Chippies can visit www.switchtosarsons.co.uk to sign up for their exclusive kits. Most recently, operators have been visiting the site in their droves to take advantage of free 20ltr samples and downloadable POS showing their pride at serving the UK’s number one malt vinegar.
Bryan Carroll, Sarson’s, sales and marketing director, sees this as the next logical step for the brand in its drive to support chippies as they return to profitability.
“The local chippy is a proud cornerstone of so many communities and we feel there’s an onus on partner brands like ours to help support them as they get back to business. Compliance with current Government regulations on social distancing is all important for the health both of customers and for the industry itself. The kit we’ve created not only helps enforce this in a friendly and hospitable manner, it also urges customers to have their choices ready when they get to the counter and – with UK Hospitality guidelines currently advising against the use of condiment bottles – tells customers not to be shy if they would like their food to be pre-seasoned with salt and a proper kick of Sarson’s. I urge operators to visit the site today and sign up for their free kit.”