Seafish has announced a series of free online masterclasses designed to help independent restaurants and fish and chip shops build their marketing skills and knowledge.
The marketing masterclasses are part of Seafish's efforts to promote and support seafood consumption and is driven by the Love Seafood consumer brand launched in October 2020.
Online webinars in the marketing masterclass series are:
Thursday 11 March - Maximising social media for business
Get insights on common social media queries and build knowledge on how to execute simple but effective social media strategies. Hosted by head of marketing at Seafish Greg Smith and delivered by Melissa Rynn from creative agency John Doe.
Thursday 18 March - An intro to local search engine optimisation
Learn how to find out what customers are searching for and how to make local SEO work for your business. Hosted by head of marketing at Seafish Greg Smith and delivered by Melissa Rynn from creative agency John Doe.
Monday 22 March - Restaurants responding to Covid-19
Hear from two restaurant owners on how they successfully adapted to the challenges brought by Covid-19. Hosted by Mark Sargeant, featuring Bob McCourtnay (Mourne Seafoods) and Campbell Mickel (Eddie’s Seafood Market and Merienda Restaurant).
Commenting on the initiative, Greg Smith, head of marketing at Seafish, says : “Promoting seafood is the core of Seafish’s seafood marketing work. We’re looking to unite the seafood industry behind a single cause – inspiring the nation to fall in love with fish and shellfish. We’re targeting consumers directly with the Love Seafood consumer initiative. To amplify that, we’re also providing marketing tools and resources which help seafood businesses use the brand to engage with their customers.
"The programme for our first series of online marketing masterclasses as an extension of this work. The webinars have been designed to give businesses a chance to learn how to apply key marketing concepts and how they can make the Love Seafood brand work hard for them. We've developed the events to support independent restaurants, reflecting the challenges they have faced this past year."
Attendees will also have an opportunity to learn how they can use the Love Seafood consumer brand.
Visit the Seafish website to find out more or book a free space on an event here:
For further information about the marketing masterclasses or Love Seafood contact firstname.lastname@example.org.