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Seafish launches Seagan campaign

Updated: Feb 14, 2019

Crab and ginger cakes ideal for seagans wanting to combine fish with a plant-based diet.

Seafish, the UK’s leading authority on seafood, has launched a new campaign which puts the spotlight on seaganism – a new diet combining fish with a plant-based diet.

Think Seagan celebrates the fact that fish can be enjoyed as part of a plant-based diet as a protein alternative. The campaign includes a variety of materials suggesting new and innovative ways to consume and enjoy fish, including a seagan ‘starter’ kit, 28-day seagan meal plan, recipes including how-to videos, and a store cupboard guide to the vegan essentials. There is also a range of educational tools, such as seafood fact and myth sheets.

Marcus Coleman, chief executive of Seafish, said: “The health benefits of eating seafood are well documented and coupled with the benefits of a plant-based diet, seagansim presents a sustainable, tasty and flexible diet for people of all ages and stages of life.

“Our Think Seagan campaign will inspire and educate those looking to make changes to their diet.”

Leading dietitian and nutrition consultant, Juliette Kellow said: “Many of us are keen to follow a more plant-based or even a fully vegan diet but love the idea of still eating fish. The great news is combining the two incorporates key elements of current UK Government guidelines for a healthy diet."

She adds: “Enjoying a seagan diet that incorporates seafood at least twice a week, provides the missing link in purely plant-based diets to help ensure diets are nutritionally balanced as well as tasty.”

For more information on Think Seagan or to download materials visit:

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