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Seafood Week toolkit released

A marketing toolkit has been launched to help fish and chip shops participate in Seafood Week 2019 (4th-11th October).

As well a range of resources, including a social media calendar, tips on how to get involved and inspiration to get started, the kit details seven themed activity days, designed to turn the spotlight on a mix of popular and lesser-known species. For example, Friday 4th October will encourage shops to focus in mackerel, Saturday 5th on prawns, ending on Friday 11th with haddock, cod and pollock.

Marcus Coleman, CEO of Seafish comments: “We’re passionate about encouraging consumers to eat more fish and shellfish so that they can enjoy the benefits of this delicious and healthy protein source. Seafish created Seafood Week as a platform to help the seafood industry promote the fantastic range of produce available in the UK, so we’re delighted to be celebrating the fifth year of the campaign in 2019.

“As the countdown continues we’re excited to share more information about our plans for this year. The marketing toolkit is a great resource which will help seafood businesses big or small plan their own activities and make sure that they get the most out of the campaign.”

Ural Hassan, director at Poppie’s Fish and Chips in London, will be getting behind this year’s Seafood Week, saying: “For us, Seafood Week is a great way to hone in on our Poppies values - freshness of fish, and quality of food. That's all thanks to our wonderful staff: people like our head fishmonger Salih, who has been working with us from our start, and in fish and chips for years and years before. Seafood Week is a great hook to tell these stories and all that matters to us!”

Seafish has put together the following ideas to help inspire shops and get them involved:

• For existing customers, why not consider creating a Seafood Week loyalty card scheme that encourages them to visit you more often, with incentives such as a 10% discount off their next purchase.

• ‘Buy one get one free’, promotional offer

• ‘Free’ prize draw on proof of purchase

• 50th customer each day gets a free product

• Staff serving incentive – person who sells the most portions of fish on a certain day wins a prize

• Seafood art competitions – encourage younger customers to design a poster or a fish cartoon character

• Try product tastings with some lesser known fish species, such as coley or pollack

• Run a seafood themed quiz for customers giving them the chance to win a prize

• Contact your local newspaper or radio station, with details of any promotional activities.

For further ideas, download the Seafood Week marketing toolkit from the Seafish website.

Businesses that have already registered to take part will be sent a copy of the toolkit directly.

A wide variety of digital promotional assets are also available to download via the Seafood Week section of the Seafish Asset Bank Library. Resister for access by clicking here.

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