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Smales appoints Darren Russell as new national sales manager



Hull-based fish and seafood wholesaler Smales has announced the appointment of Darren Russell to the role of national sales manager for the fish and chip sector.


Darren, who started with the company as junior sales executive in 2006, will head up the regional selling teams. His role will involve helping maintain and improve existing sales, with a focus on strategically growing the fish and chip shop customer base across all areas the UK. Sales and marketing director Bobby Joyce, said: “We are delighted to appoint Darren to our senior management team. Since joining the company in 2006, Darren has built up a substantial amount of knowledge of the fish and chip sector and is highly regarded by fish friers and colleagues alike.


"As the largest supplier of frozen at sea fillets direct to fish and chip shops, we are committed to offering our customers, existing and new, the widest choice of brands and the best possible service.


"Having started with the business as a junior sales executive, Darren’s journey to this new role is another example of our proud tradition of developing and rewarding our employees and I know his experience and work ethic will be vital to our future success.”