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Sustainability help from Direct Seafoods



Direct Seafoods is encouraging chippies to keep up to date with the latest advice on sustainable fish and seafood species, as it increases its support with new online resources and increased access to specialist advice.


The seafood supplier will now offer regular online updates not only on which species are being caught sustainably, but which are ‘red rated’ and should be avoided. This includes downloadable posters that act as a simple reference guide when ordering, backed up by a range of information and resources.


With guidance changing regularly according to factors such as the time of year and the quantity of specific species being landed, Direct Seafoods’ director of sustainability Laky Zervudachi warns that operators need to be committed in order to stay up to speed.


He said: “A sustainability programme isn’t something operators can simply sign up to and ‘tick the box’. Any list of fish and seafood species is a snapshot, as the situation changes all the time. It can depend on the breeding season, changes to quotas and simply the size of the catch, among other factors.


“As just one example, wild caught sea bass has become widely used on menus, and the advice now is to switch to farmed varieties or alternative species. We’ve been making this kind of up-to-date guidance available to our customers through our local businesses for some time, and we’re expanding that to ensure the information is also regularly updated online.”


Recognising the need to put responsible sourcing at the heart of its service, the business has recruited a specialist team led by Zervudachi as director of sustainability.


Brian Hall, managing director of Direct Seafoods, says: “For us, it’s not simply a question of advising operators on sustainability; there are species we simply won’t sell. We’re committed to working with customers to ensure their menus reflect the latest sustainability advice, and we have specialists at all our sites to help ensure that.”


For more information and resources, see www.directseafoods.co.uk/sustainability/

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