Takeaways must be brilliant at promoting themselves on platforms such as Facebook, Twitter and Instagram to bolster sales in the year ahead, according to new findings from JJ Foodservice company, FOODit.
Social media accounted for more than 35,000 visitors on takeaway websites built by FOODit in the past year, and £25,000 worth of sales, a 52% increase on the previous year.
Richard Bradshaw, head of operations at FOODit, comments: “It goes to show just how quickly these platforms are becoming an important part of restaurant and takeaways.”
There were 2.46 billion social media users in 2017 and there will be more than three billion by 2021, according to data from Statista.
In the UK, Facebook has more than 30 million active users – the equivalent of half the UK’s population. This is expected to increase to more than 41 million over the next three years.
“It’s not enough to simply be online – the best fish and chip shops are using social platforms to promote the uniqueness of their offer and to drive loyalty and sales with their diners,” said Richard.
To support fish and chip shop owners, FOODit is offering access to a free-of-charge ‘Social Media Master Class’. For more information contact firstname.lastname@example.org