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UK representatives head for Iceland



Three leading industry figures are embarking on a five day tour of Iceland today to find out more about the country's seafood industry and further build relationships with the UK fish and chip shop sector.

Julie Waites, executive director for Frozen at Sea Fillets Association (FASFA) along with Andrew Crook, president of the National Federation of Fish Friers (NFFF) and Josette Foster, owner of Fish and Chips at Weston Grove and NFFF board member, have been invited to take part in the trip, organised and funded by Business Iceland.


The UK has a long history of fish and seafood trading with Iceland, with the UK importing 21,012t of cod and 13,925t of haddock from the country in 2021.

The three UK visitors will see new technology and developments, witnessing how the future of the trade is evolving. They will also witness the socio-economic importance of Iceland’s seafood industry and the wider impact it has on the country.


Julie Waites said: ‘I am delighted to be visiting Iceland again, and I especially look forward to meeting up with some of our Icelandic FASFA members, both vessel owners and businesses. This trip provides a fantastic opportunity to discuss collaboration and build further relationships, while gaining valuable insight and knowledge from the many companies and organisations we will be meeting.’


Andrew Crook added: "It's vital that fish and chip shops not only serve the best fish and chips but are also aware of supply chains and have a strong understanding of the seafood sector."


Business Iceland promotes and encourages demand for Iceland's vast array of products, services, investment opportunities.


Seafood from Iceland is the platform for Icelandic companies in the fishing industry to work together on marketing under one brand of origin to maximise the value of the products. The main objective of the project is to increase value and export value by raising awareness and improving the audience’s attitude toward seafood from Iceland.